Netflix says Chief Content Officer Bela Bajaria is leaving the company and will be replaced by Peter Rice, a former Disney and Fox executive. Multiple outlets report that Rice will oversee Netflix’s content, including scripted and unscripted programming, films, and live events.
The announcement follows pressure on Netflix’s performance. Reporting across outlets links the leadership change to recent stock declines and ongoing challenges in viewership and strategy, though the company does not frame the move solely in those terms. The Los Angeles Times and Hollywood Reporter also connect Bajaria’s departure to Netflix’s broader cost-cutting efforts, including layoffs.
Bajaria has been at Netflix for about a decade, according to the outlets. The detailed role transition varies slightly by report, but all describe a handover of top content leadership to Rice, who is set to begin the job in late October, with one outlet specifying an October 26 start date.
