Amazon says it has begun selling its AI shopping technology to other retailers through AWS. The company states that AWS has launched a product that enables retailers to build their own AI-powered shopping assistants using technology similar to what powers Amazon’s shopping assistant capabilities within Alexa for Shopping. Amazon describes the offering as “agentic,” combining architecture guidance and starter code with support from AWS’s Generative AI Innovation Center. Retailers can use the tools and implementation support to deploy an assistant intended to help customers during the shopping experience.
According to Amazon, Kate Spade is the first reported customer for the service. The details of pricing, timelines for broader availability, and the specific features retailers can expect are not covered in the provided excerpts. Overall, the information shared across the two sources focuses on Amazon’s move to productize its internal shopping AI approach and distribute it through AWS to retailers that want to create customized AI shopping assistants.
