Gucci is announced as the title partner of the Formula 1 team Alpine beginning in the 2027 season. Multiple outlets report that Gucci will replace BWT, which has been Alpine’s title sponsor since 2022. Under the new arrangement, the team is set to race under a new naming banner that incorporates the Gucci branding, including the Gucci colour scheme for its livery. One outlet describes the team’s branding as “Gucci Racing Alpine Formula One Team” from 2027. Another report highlights the commercial scale of the deal, citing a figure of $150 million for the sponsorship. The announcement follows the end of BWT’s tenure as title sponsor and signals a change in both the team’s sponsor lineup and its on-track presentation. No other changes to Alpine’s driver or team structure are detailed in the provided reports. The sponsorship is presented as a new high-profile move for a luxury fashion brand entering Formula 1 as a title partner.
Gucci becomes Alpine’s title partner from 2027, replacing BWT
Gucci is announced as the title partner of the Formula 1 team Alpine beginning in the 2027 season. Multiple outlets report that Gucci will replace BWT, which has been Alpine’s title sponsor since 2022...
- Gucci is named as Alpine’s title partner starting in the 2027 F1 season.
- Gucci is set to replace BWT as Alpine’s title sponsor, with BWT having sponsored the team since 2022.
- Alpine is expected to race under a Gucci-branded name or banner from 2027.
- Alpine’s livery/colours are set to reflect the Gucci branding from 2027.
- One report cites the deal value as $150 million.
It has been announced that Gucci will become title partner to Alpine in 2027, with the team set to race under a new banner as well as taking on the Gucci colour scheme.
In a move that feels more Monaco yacht club than traditional motorsport paddock, Italian fashion powerhouse Gucci will become Alpine’s title partner from 2027, creating the Gucci Racing Alpine Formula One Team.
2 months agoFormula One team Alpine has named Gucci as its new title sponsor from 2027, racing under the name of Gucci Racing Alpine Formula One Team from the 2027 season. This marks the the first time a luxury fashion house has served as the title partner to a F1 team. Gucci will be taking over from BWT...
2 months agoLuxury fashion brand Gucci will take over as title sponsor of the Alpine Formula 1 team beginning in 2027, replacing current sponsor BWT on the livery.
2 months agoThe Italian fashion company will replace water treatment brand BWT, who has been the F1 team's title sponsor since 2022.
2 months ago
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