Apple’s newly announced Apple TV 4K is getting its first small pre-order discount at Amazon, according to multiple deal-focused outlets. The streaming box launched for pre-order shortly after Apple’s announcement and is listed at about $289.99, down from $299.00—roughly a $9 to $10 markdown. AppleInsider and others describe the discount as modest but the first one available from any retailer, with estimated delivery on the product’s launch date.

Across sources, Amazon is also running first pre-order deals on Apple’s HomeView smart home display, with some outlets noting that Amazon marked it down similarly. Several articles frame the Apple TV 4K deal as part of a broader wave of holiday-season Apple promotions, but the coverage remains focused on the early availability of the Apple TV 4K discount and quick shipping compared with buying directly from Apple. Other discounts mentioned in the same deal roundups include accessories such as Apple’s Find My-enabled Siri Remote and unrelated Apple product sales, but they do not change the core details of the Apple TV 4K markdown.