India’s food regulator, FSSAI, issues notices to multiple food businesses over alleged misleading health claims tied to rice bran oil products. The notices also address possible compliance and hygiene lapses reported during enforcement actions. FSSAI says the marketing includes cholesterol-related promises that are not permitted under the applicable advertising and claims rules.
Outlet reports specify that Gemini Edibles & Fats India is among those flagged for heart-health claims about “bad” and “good” cholesterol. NDTV adds that Gemini is also found selling through its own e-commerce website without appearing to hold a valid central licence covering e-commerce activity. Mint further notes that similar scrutiny extends to online retailers BigBasket and Flipkart, which are reported to have carried or promoted the disputed Freedom rice bran oil claims.
Times of India also references additional enforcement in the same reporting set, including the suspension of a licence for DNV Food Products due to serious hygiene violations. Overall, the outlets describe the regulator’s actions as focused on advertising/claims compliance and related operational and hygiene concerns.
