YouTube says it will flag AI-generated content on its platform, reversing an earlier approach that relied on video creators to self-report whether they used generative AI tools. Multiple reports describe the announcement as a policy change aimed at improving visibility for viewers about which videos include AI-generated material. Under the earlier system, creators were expected to disclose the use of generative AI when uploading content. The new plan shifts more responsibility from creators’ declarations to YouTube’s own labeling process, indicating that the platform will add identifying marks to relevant videos. The reports do not provide additional details about how the labels will look, which types of AI-generated content will be covered, or when the new policy will fully take effect. However, both outlets characterize the change as a clear move away from self-reporting as the primary mechanism. The announcement signals an updated enforcement and transparency effort as generative AI use in video production grows.