Jay Shetty and the teams behind “On Purpose” announce a new video distribution partnership with Netflix and Spotify. The deal brings video versions of the self-help podcast to both streaming platforms and makes the episodes available exclusively there, rather than on YouTube. Multiple outlets report that the arrangement is worth up to $100 million over multiple years, citing sources familiar with the terms; however, the companies and Shetty do not disclose the exact financial figures. Spotify, Netflix and Shetty make the announcement together, positioning it as part of a broader expansion of podcast programming into video. Shetty is the creator and host of “On Purpose with Jay Shetty,” which has a large existing audience, including more than 5 million subscribers on YouTube reported by Forbes. The outlets agree that the partnership focuses on full video episodes and spans both Netflix and Spotify as distribution partners.