Amazon is offering retailers a way to build their own conversational shopping assistants using technology derived from its Alexa for Shopping service. According to outlets, Amazon has introduced an AWS offering called “Agentic Shopping Assistant on AWS” (ASA on AWS). The product is designed to let retailers use Amazon’s experience and AI capabilities from Alexa for Shopping to create shopping agents that can interact with customers in a conversational interface.
Both sources describe the tool as “agentic,” meaning it is intended to support autonomous or semi-autonomous shopping-related tasks within a retail experience. Amazon says the assistant can be tailored to a retailer’s specific product catalog and customer base. Retailers can therefore adapt the conversational shopping experience to their own offerings rather than using Alexa for Shopping as a closed, one-size-fits-all product.
The announcement positions the AWS solution as a blueprint or framework for retailers and brands that want to deploy AI shopping assistants without building the underlying conversational shopping capabilities from scratch. Specific commercial terms, pricing, and availability details are not included in the provided summaries.
