Meta is rolling out paid subscription tiers for its main apps worldwide, adding “Plus” plans for Facebook, Instagram and WhatsApp, according to multiple reports. Meta introduced the subscriptions through posts by company product leadership and describes them as part of a broader effort to diversify revenue beyond advertising. Reported pricing varies by app: Instagram Plus and Facebook Plus are listed at $3.99 per month, while WhatsApp Plus starts at $2.99 per month. Features described across sources include expanded story and analytics tools, longer story options, and additional profile or customization settings. On Instagram Plus, sources also describe the ability to view Stories without being listed as a viewer, along with other creator- and audience-management related functions such as story insights and reaction options.
Beyond the Plus plans, Meta also references additional subscription offerings connected to Meta AI and for creators and businesses under “Meta One” branding. Sources report that Meta is exploring or testing tiers aimed at higher-capacity AI usage, and separate plans intended for creators and business users, with some tests expected or already underway in selected countries. Meta frames the new subscriptions as an early step with more offerings to follow.
