Microsoft’s Xbox leadership is undergoing a major reorganization under Asha Sharma, the unit’s CEO since February. Multiple outlets report that Sharma is replacing senior executives and bringing in new leaders with consumer, technical, and AI backgrounds. The changes are positioned as part of an effort to “evolve how we work” and to increase how closely Xbox engages with developers and players.
CNBC and Kotaku say Sharma is arguing that Xbox leadership has not spent enough time with developers and the gaming community, and that she is recruiting leaders with expertise the company says it lacks. Inc. describes the overhaul as happening quickly after Sharma took the role, amid gaming revenue declines and pressure on performance.
Eurogamer and Times of India add that some of the new leadership appointments involve people from AI-focused roles, including staff associated with Microsoft’s CoreAI engineering group. Times of India also reports Sharma’s memo highlights a need for faster innovation and stronger community engagement as Xbox seeks to stabilize and revitalize the business.
