Montreal businesses report that the Canadiens’ playoff run affects customer traffic on game nights. Outlets describe how local retailers and restaurants adjust to changing demand during playoff games, with some seeing continued patronage even when store lines fluctuate. Global News highlights examples such as St-Viateur Bagel, where production continues for Montreal’s wood-fired oven on playoff nights despite shorter counter lineups at times. The Winnipeg Free Press likewise reports that businesses in Montreal feel effects from the Canadiens’ performance and the attention generated by playoff games, indicating that game schedules influence when customers visit and how busy establishments feel. Overall, sources portray playoff nights as a period of noticeable, but variable, shifts in customer flow rather than a uniform surge or drop across all businesses. The reporting does not indicate specific figures, but emphasizes that the playoff run is changing typical consumer patterns for some local merchants, driven by how residents plan outings around NHL games.