The Caledonian Sleeper train is being given an Outlander-themed makeover to encourage people in London to visit Scotland’s locations featured in the TV series. The changes are timed to coincide with World Outlander Day on 1 June, with the aim of creating a promotional link between the show and travel on the rail service.
The new design is unveiled at London Euston, where actor Sam Heughan presents the updated look. Outlets reporting on the launch describe it as a themed celebration connected to the programme, rather than a service change, focusing on the visual branding of the train experience.
While details of specific design elements are not consistently provided across the reports, all sources describe the same core announcement: the Caledonian Sleeper is adopting Outlander branding ahead of 1 June and the rollout is marked publicly at Euston with Heughan’s involvement. The initiative positions the sleeper journey as part of a broader marketing effort tied to Outlander tourism.
