Burberry’s chief executive Joshua Schulman, appointed in July 2024 to help revive the luxury brand, could earn up to £12.2 million under a new bonus scheme, according to reporting about the company’s executive pay. Schulman was paid £4 million in the year to March, with the figure including basic pay of £1.2 million as well as elements described by sources as bonus and relocation support. The reports note that his compensation in the prior period was lower, with £2.5 million paid for his first nine months in the role.
Alongside the pay disclosures, sources state that Burberry scales back its climate ambitions, which is linked to the changes in targets referenced in connection with the bonus arrangement. The reporting frames this as part of the brand’s broader review of climate commitments while the CEO’s remuneration structure is updated.
Overall, the sources agree on the key elements: Schulman’s appointment date, the £4 million pay for the year to March, and the potential maximum earnings of £12.2 million under the revised bonus plan, with the climate-target adjustments mentioned as context.
