UTA signs outdoorsman, writer, and media host Steven Rinella and his company MeatEater, according to multiple reports. UTA will represent Rinella and the multiplatform business, aiming to expand his business opportunities across emerging digital platforms.
Rinella’s MeatEater program previously aired on the Sportsmen Channel for six seasons before moving to Netflix in 2018, the outlets report. He has also hosted other television content, including appearances related to Hunting History.
Variety describes MeatEater as having been founded in 1999 and growing into a diversified operation that includes premium video, podcasts, publishing, commerce, and live experiences. The reports frame the signing as a representation deal covering both Rinella’s personal brand and the MeatEater content company, though they do not disclose deal terms.
