South Korea is drawing a growing number of foreign visitors for medical care, with health officials citing a sharp rise in inbound medical tourists. The South Korean health ministry says just over 2 million foreigners visited the country for medical treatment last year, nearly doubling the 1.17 million recorded in 2024. Alongside this growth, outlets report that demand is increasingly concentrated on non-invasive cosmetic services rather than surgical procedures. The new tourism push highlights popular “K”-branded culture and beauty trends, but with specific emphasis on treatments that use devices such as lasers and focus on facial firming and skin conditioning. Sources indicate that the growth rate for foreign patients seeking these types of procedures is outpacing the growth rate for foreign visitors overall, suggesting that medical services—especially cosmetic and dermatological care—are becoming a stronger driver of travel to the country. The reported shift points to a segment of the tourism market where visitors prefer non-surgical options and faster recovery, contributing to increased international demand for South Korean clinics and related services.