Boxer David Haye says he plans to sue ITV over what he describes as editing and bullying treatment during his appearance on “I’m a Celebrity.” Multiple outlets report that Haye frames the dispute as deliberate presentation by programme bosses, alleging he was shown in a negative way and that the production manipulated the broadcast. He claims the outcome has caused “irreparable damage” to his brand and says any legal claim is for “more than £10 million,” with one report indicating the figure could be “way more.”

The reports also note Haye has released a statement setting out his intention to take legal action against ITV. While the coverage focuses on his allegations, none of the extracts provided includes ITV’s response, details of any formal court filing, or an account from the broadcaster addressing the claims. The dispute is presented as part of a wider controversy around how Haye was portrayed on the show, including allegations of bullying and negative editing.