Toblerone’s owner is taking legal action against a British vegan chocolate company, alleging the brand copied the signature “pyramids” shape of Toblerone bars. Multiple outlets report that the dispute centres on the appearance of the vegan chocolate product line, branded as O’bar.
The reporting identifies Catherine Dodd, founder of the West Sussex-based business Catherine’s Originals (also described as O’bar), and says she is responding to the challenge. While outlets describe the claims in similar terms—trademark infringement and “passing off”—the framing differs, with some coverage emphasising her age and the expected impact on her business, and other coverage focusing more plainly on the fact that a lawsuit has been filed and legal action has been taken.
