Two outlets highlight potential drivers for The Hershey Company’s chocolate and snack sales during the summer. Bloomberg reports that a Wall Street bull points to major seasonal events—specifically the FIFA World Cup and the United States’ 250th anniversary—as possible catalysts for increased consumer demand for sweet treats. The coverage frames the timing as important for investors, noting that Hershey shares have been “beaten-down” and may be positioned to benefit if sales expectations improve around these events.

Inc. similarly argues that the same two large summer occasions could support a sales uptick for the “beloved American candy brand.” While Inc focuses on the consumer and market logic behind the potential boost, both pieces converge on the idea that heightened attention and celebrations tied to the World Cup and America 250 can translate into higher consumption of candy products during the relevant period.

Neither article provides detailed figures in the excerpts provided, but both attribute the expected positive impact to the timing and cultural visibility of these events and their likelihood of increasing demand for confectionery products.