Retail demand on Dhanteras remains strong despite recent movements in bullion prices, with multiple outlets citing large sales estimates for jewellery and related purchases. Times of India reports Dhanteras gold sales at around ₹60,000 crore and links the surge to higher consumer spending and interest in certain categories of lighter jewellery, while also suggesting the festive shopping may grow further this season.

Estimates vary by story emphasis, but coverage broadly ties spending to price levels and festive timing. Free Press Journal cites a preliminary assessment by the All India Gem and Jewellery Domestic Council (GJC), saying transaction value is up 15–20% while the volume sold is expected to be similar to last year, with stores opening early and customers responding enthusiastically. Business Line and NDTV also focus on how pricing affects buyer decisions, including whether to invest and how gold and silver are moving.

Several outlets also provide guidance on what to buy and how to think about value, contrasting gold, silver and even steel options. India Today frames this as a “what people should know before buying” check, while NDTV and Times of India highlight day-to-day price changes and longer-run performance figures to inform buyers’ choices.