Apple is promoting its upcoming MacBook Pro with a live music-making stream in which British singer-songwriter Labrinth creates a song from scratch. Multiple outlets report the session runs at a designated time and takes place at Apple’s Tower Theatre/Downtown Los Angeles store, with the work livestreamed on YouTube. Viewers can watch the creative process unfold in real time and, in some coverage, ask questions as the artist works.
The stream features the new MacBook Pro’s PROLED display (often described as PROLED XDR or PROLED) and uses Apple’s Logic Pro software. Outlets also note that Apple is positioning the event around touchscreen-style music input, with references to Logic’s “Touch” capabilities and playing parts of an on-screen keyboard.
Across the reports, the core details—Labrinth, an overnight or all-night session, the Downtown L.A. Apple store, and using Logic Pro on the new MacBook Pro—are consistent. Differences mainly appear in how they describe the promotional context (including references to earlier social-media hints) and the level of detail about Apple’s specific touch-related demo elements.
