Reports and filings point to Huawei preparing a new sub-brand, Osta (also reported as Xingmang), with early details emerging on upcoming phones. One outlet describes leaked images showing a wide, flat-front smartphone design and a centered punch-hole selfie camera, attributed to a tipster identified by others as Digital Chat Station.
Separate coverage focuses on brand groundwork. TechNode reports that Huawei has applied to register the “OSTA” trademark for a range of products, including smartphones, tablets, smart glasses and chips. Additional reporting from GSMArena links the trademark and rumors, describing the sub-brand’s first expected devices, including a wide-screen model and references to multiple color options.
Across sources, the differing emphasis is on either hardware appearance (front-design leaks for an “O1 Pro”/“S1 Pro”) or the brand’s corporate/legal setup (trademark filing and naming/translation details). While the outlets generally converge on the existence of an Osta/Xingmang sub-brand and early wide-screen phone rumors, naming and model labels vary between reports.
