Allison Ellsworth, founder of prebiotic soda brand Poppi, is launching Jetty, a new line of hydration drinks and electrolyte powders, about 18 months after Poppi was acquired by PepsiCo for $1.95 billion. Jetty debuts with both ready-to-mix powders and bottled drinks, initially available through retailers including Target, Amazon, Whole Foods, and Sprouts Market.
Outlets describe Jetty as a “better-for-you” hydration alternative positioned for everyday wellness rather than sports performance. Fast Company and other business-focused coverage say the formula includes lower sodium than many existing brands and avoids artificial colors, dyes, and sweeteners. Several outlets highlight that Ellsworth and her team see a “white space” for hydration consumed by non-athletes, framing the product around daily routines.
Different publications vary in emphasis: some lead with the founder’s follow-up after a major exit, others focus on distribution and product positioning, while lifestyle-leaning coverage adds personal branding and startup lessons drawn from Poppi. CNBC and Quartz also note how the new company is financed, while interviews across outlets provide behind-the-scenes context on building the brand.
