Pacsun is focusing on a customer-driven approach to reconnect with Gen Z, according to commentary from the company’s CEO. In an interview with Modern Retail, CEO Brie Olson describes Pacsun’s strategy as centered on co-creation with customers, aiming to better reflect young consumers’ preferences and help the brand regain relevance. The same theme is echoed in coverage by Business Insider, which frames Pacsun’s efforts as a pivot toward a younger consumer segment and highlights the “winning strategy” used to target Gen Z. Across the outlets, the emphasis remains on adapting the brand’s approach to align with Gen Z expectations rather than relying on traditional marketing alone. The reporting does not provide detailed metrics in the provided excerpts, but both sources describe a strategic shift in how the company engages with Gen Z shoppers and incorporates their input into the brand experience. Overall, the information available focuses on the leadership perspective and the key elements of Pacsun’s renewed targeting of younger audiences.