Rockstar’s Grand Theft Auto 6 promotion includes a major in-store takeover at London’s Selfridges, where an exclusive, high-priced GTA 6 varsity jacket is reported to have sold out quickly. Multiple outlets say the jacket is listed at around £2,500 (about $3,300), with coverage describing it as a standout item in the retailer’s themed rollout.
Outlets also describe the broader set of GTA 6 merchandise in the Selfridges London store. Reports mention themed displays and additional branded items beyond clothing, including references to GTA 6 logos and game-inspired visuals throughout the takeover. IGN-related details in one account include a GTA 6-branded car display and wider branding across the store, while some coverage notes the availability of items both in-store and online.
Several outlets emphasize the speed of sell-out, framing the jacket’s price as particularly striking. One outlet also highlights that more than 60 themed items are offered. Separately, at least one report situates the promotion in the run-up to GTA 6’s November 19 launch on PS5 and Xbox Series X|S, with preloading already underway.
