Kim Kardashian’s shapewear brand Skims offers refunds for its $148 advent calendar after viral social media unboxings drew criticism. Several outlets say the backlash focused on customers receiving mostly small hair accessories and key-related items rather than high-value gifts.
Reporting across outlets describes the calendar as a 12-day countdown and notes that TikTok and other platforms amplified negative reactions. Customers who bought the product said it did not match expectations set by the brand’s “12 days of fun surprises” messaging, and some posts compared the haul to low-value or “prank” style contents.
Outlet emphasis differs in tone and framing. Some focus on the cost-to-value argument and include characterizations such as “paltry” or disappointing. Others center on the refund response and the scale of online attention, including references to creators who posted videos. A few outlets also mention that items may have been listed on the site, including that the calendar was described in terms of an accessory format, even though shoppers said they did not anticipate the outcome.
