Waitrose has launched its 2026 Christmas advert sequel, bringing back Keira Knightley and comedian Joe Wilkinson for “The Perfect Gift 2”. Multiple outlets describe it as a follow-up to the previous year’s festive romantic comedy, released online and on Waitrose platforms, continuing the supermarket-set love story.
Several reports say the new film runs for nearly six minutes and continues from the events of the wedding day shown in the earlier advert. They add that Wilkinson’s character faces a love triangle, with a new rival (“Hugo”, played by Alex Hassell) introduced alongside the ongoing focus on romance and Christmas food.
Outlets differ mostly in emphasis and detail: some foreground the celebrities’ return, others focus on the sequel format and plot beats, and one outlet highlights Wilkinson’s comments about the “weird” side of filming. Metro summarises the premise with a broad framing around a love triangle, while other outlets provide more of the campaign’s creative and production context.
