Toyota is bringing back the Scion brand in the United States as a platform to trial unconventional vehicles, starting with a low-speed kei truck. The company plans to build the new Scion KEI-01 at Toyota Motor Manufacturing Indiana and begin production next year.
Multiple outlets describe the KEI-01 as a tiny pickup designed for limited use cases, including sales to fleet customers through select Toyota dealers. Reported specifications across the coverage include a 660cc engine and an approximately 25 mph top speed. One outlet also says the truck is built with four-wheel drive and is right-hand drive.
Coverage also frames the move differently. Some outlets focus on the revival itself and the vehicle’s compact kei approach, while another emphasizes that Scion is being used as an experimentation label. Others note that availability may be restricted, with hints that it may not be widely purchasable.
