Meal-kit delivery company Fresh Prep gets court approval to acquire distressed competitor Marché Goodfood (Goodfood Market Corp.), which had previously sought creditor protection. The deal focuses on transferring Goodfood’s active subscriber base and key operational assets, rather than buying its processing plants.
According to reporting, Fresh Prep will take on roughly 30,000 active customers and associated assets such as intellectual property, technology contracts, and inventory. The acquisition excludes the physical processing facilities in Montreal and Calgary, with Fresh Prep saying it will serve the added demand using its existing infrastructure. Fresh Prep also retains a substantial portion of Goodfood’s workforce, integrating former staff members into its expanded operations. Outlets describe the transaction as a step that broadens Fresh Prep’s national reach while reflecting the challenges faced by high-growth meal-kit models during periods of inflation and shifting consumer demand.
Coverage is broadly consistent on the court-approved nature of the purchase and the high-level scope—subscribers and operational/intangible assets versus processing plants—while differing slightly in the detail emphasized, such as labor continuity and the geographical impact across Canada.
