ScotRail has unveiled an official tartan design that it says will be rolled out to customers ahead of a “momentous” year for sport in Scotland. According to the train operator, the tartan is intended to create a distinct visual identity across parts of its passenger offering as the season approaches. The rollout is described as appearing in everyday customer-facing items and systems, including branding and graphics placed on hospitality trolleys used on services and on screens associated with ticket vending machines. ScotRail also says customers will start seeing the new design in other on-board and station-related contexts soon. While the announcements focus on the design and where it will appear, both reports frame the move as part of a broader effort to support major sporting events during the year. The company’s statements emphasize consistent placement of the tartan across multiple touchpoints, rather than a limited or one-off display. No details are provided in the two reports on specific sporting events or the design’s origins beyond it being an official tartan.
ScotRail unveils official tartan as customers begin seeing it across services
ScotRail has unveiled an official tartan design that it says will be rolled out to customers ahead of a “momentous” year for sport in Scotland. According to the train operator, the tartan is intended...
- ScotRail unveils an official tartan design.
- The rollout is linked to a “momentous” year for sport in Scotland.
- Customers will begin seeing the tartan on hospitality trolleys, including items such as tea and coffee cups.
- The tartan will also appear on screens on ticket vending machines.
- ScotRail says the design will be introduced across its services soon.
The train operator said customers will soon begin seeing the new design everywhere, from tea and coffee cups on hospitality trolleys to screens on ticket vending machines.
3 months agoScotRail has unveiled its own unique tartan design as it gets ready to support a momentous year for sport in Scotland.
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