Multiple outlets report that PepsiCo briefly enters the chocolate drink market with Devil Shake in 1966, aiming to compete with Yoo-hoo. The accounts say the product is introduced as Pepsi’s attempt to take on the established chocolate drink brand and capture a similar consumer niche. However, the drink does not perform as expected. Sources agree that Pepsi discontinues Devil Shake within about a year of its launch. One outlet further reports that Pepsi sells its Devil Shake operations for a token amount, described as one dollar, signaling an early exit from the business. Overall, the story centers on a short-lived PepsiCo experiment in a chocolate-flavored beverage category, followed by a rapid discontinuation and divestment. The reports do not provide additional performance figures, specific sales details, or reasons for the withdrawal beyond the rapid discontinuation and sale described in the coverage.
Pepsi briefly markets Devil Shake in effort to rival Yoo-hoo, then exits quickly
Multiple outlets report that PepsiCo briefly enters the chocolate drink market with Devil Shake in 1966, aiming to compete with Yoo-hoo. The accounts say the product is introduced as Pepsi’s attempt t...
- PepsiCo introduces the chocolate drink Devil Shake in 1966.
- Devil Shake is launched as a way to compete with Yoo-hoo.
- Pepsi discontinues Devil Shake within about a year.
- Pepsi sells its Devil Shake operations shortly after discontinuation, reported as for one dollar.
- The coverage focuses on the brief attempt and quick exit from the chocolate drink market.
PepsiCo introduced Devil Shake in 1966 but discontinued it within a year.
2 months agoPepsi reportedly introduced Devil Shake in 1966 to compete with Yoo-hoo but discontinued it within a year and sold its operations for just one dollar.
2 months ago
Idaho judge grants Bryan Kohberger new hearing to withdraw guilty plea
Bryan Kohberger, who pleaded guilty last year to the murders of four University of Idaho students, has been granted a ne...
Julián Álvarez says he wants to leave Atlético Madrid amid Barcelona links
Julián Álvarez tells Atlético Madrid he wants to leave in the summer transfer window to “fulfil” his dream. Multiple rep...
Sacha Baron Cohen seen chatting in Notting Hill after Ali G trailer release
Sacha Baron Cohen is seen outside a bar in London’s Notting Hill chatting with a woman following the release of a new Al...