dbrand has begun selling the Pulse Band, a replacement strap made for the Fitbit Air, at a price of $35. Outlet reports say this adds a new option for owners who previously had limited band choices on the Google Store.

Android Authority and 9to5Google both frame the launch around the Pulse Band being the first third-party Fitbit Air strap available through the Google Store, with 9to5Google adding that dbrand says it was asked to develop an additional option. Droid Life similarly highlights that the Pulse Band represents a new fifth choice for Fitbit Air bands on the Google Store, describing the launch as expanding the range beyond the prior set of options.

Across sources, the core details—device compatibility (Fitbit Air), branding (dbrand Pulse Band), availability (Google Store), and pricing ($35)—are consistent, with differences mainly in emphasis: some outlets focus on the “first” third-party angle, while others stress the expansion of band options on Google’s storefront.