ITC Ltd is raising the maximum retail price (MRP) of its Gold Flake Premium cigarettes for the second time in 2026. Multiple outlets report the company increases the price of a 10-cigarette pack by ₹10, taking it from ₹125 to ₹135 for the regular-size filter-tipped (RSFT) variant. The change is described as part of a broader effort by cigarette manufacturers to manage rising costs.
Outlets link the hike to the taxation environment and the resulting pressure on the legal cigarette market. One report details that the brand has seen two revisions this year—₹115 to ₹125 in June 2026, followed by the latest ₹10 increase to ₹135—resulting in a cumulative ₹20 increase per pack compared with before June. Several reports also note concerns that repeated price increases could affect demand and volumes.
Some coverage adds timing-related logistics. One outlet says revised-MRP stocks are expected to reach warehouses by the fourth week of November, while another focuses more on the context of tax-driven pressure. Overall, the reports largely align on the product, pack size, and the ₹10 increase to ₹135.
