Victoria Jackson and Bill Guthy take the helm at No Makeup Makeup®, with Guthy moving into his first beauty brand leadership role outside the company he built and joining Jackson to lead the brand’s next phase. Both outlets describe the pair as central to the brand’s direction, with Jackson associated with the “no makeup makeup” movement and No Makeup Makeup framed as a newer brand launched in 2024.
WWD emphasizes the transition as a “take over” of the color cosmetics industry and highlights Guthy’s appointment as chief executive officer. PR Newswire focuses more on the leadership change itself, describing Guthy-Renker co-founder Bill Guthy assuming a CEO role at No Makeup Makeup alongside Jackson, with the stated goal of accelerating growth. Together, the coverage presents the same core development: the brand is adding top-level executive leadership from its founders and longtime industry partner.
