Bain Capital is reported to have agreed to purchase Vitabiotics, the multivitamin company backed by UK media personalities Tess Daly and Davina McCall, for £900 million. The reported deal is expected to be finalized this week, according to sources in the City. The reports state that the transaction involves Bain Capital buying the company, with the purchase price cited as £900 million. No additional terms of the agreement, including whether any conditions must be met before completion, are detailed in the available reports. Likewise, the sources cited do not provide information on the seller’s role beyond referencing a “Dragons’ Den” star, nor do they outline how the agreement might affect employees, brands, or ongoing product lines. As presented by the outlet, the news is based on unnamed City sources and focuses on the timing and size of the acquisition rather than on strategic rationale or regulatory implications.