A scarf seller known online as “Scarf Man” (or “Scarf Uncle”) becomes a major attraction at Seoul’s Namdaemun Market, with queues and heavy foot traffic forming after his social-media popularity spreads. Multiple outlets describe shoppers gathering to watch his on-camera style and his unusual sales approach, which includes jokingly telling customers not to spend as he engages them at the stall.
The reporting places the craze in the market’s real-time crowding and the presence of crowd-management measures. The Guardian and Korea Times both describe large numbers of mostly middle-aged women waiting in a pen or queue system, and mention privately hired security and police at the scene. Korea Times also adds that some visitors traveled from other cities to see him and that women who bought earlier scarves share them with others who arrive without one.
While all accounts focus on the viral appeal and the turnout at Namdaemun Market, outlets vary in what details they lead with—some emphasize the viral “sellout” moment and the seller’s humorous discouragement, while others highlight the ticketed queue, the specific scarf deal, or the gendered pattern of who gathers at the shop.
