Uttar Pradesh Chief Minister Yogi Adityanath says the “bulldozer” has become a brand associated with the state, and he urges companies to manufacture such machines in Uttar Pradesh. Multiple outlets report that he makes the pitch while virtually addressing the groundbreaking ceremony for CNH Industrial’s upcoming tractor manufacturing project in Jewar.

The coverage frames the statement as part of a broader push to expand manufacturing and industrial capacity. Free Press Journal adds details that CNH Industrial’s plant is set for development in the YEIDA region of Jewar, with an investment described as over ₹1,200 crore across about 100 acres. It also says the effort is expected to create direct and indirect jobs and support agricultural mechanisation.

Some outlets keep the focus narrower on the “brand” message and the call for local bulldozer production. Times of India and Scroll describe the remarks at a high level, including the expectation of high demand, while Economic Times is listed under the same broader theme of promoting bulldozer manufacturing in the state.