A raccoon that appears to have gotten drunk during a break-in at a Virginia liquor store and later passed out in a bathroom becomes the basis for merchandise supporting a local animal shelter. Outlets describe how the internet’s reaction to the incident is turned into fundraising, with the shelter and animal-protection officials linking the viral moment to help for animals needing care.

CBS News and The Independent say the shelter uses the raccoon story to sell merch and generate money for local animals. The Oregonian similarly frames the episode as an unusually effective fundraising boost, noting the shelter rescued the raccoon and that donations rise dramatically compared with its usual giving.

Coverage also varies on the reported totals and the way the money is used. New York Post and Fox News focus on fundraising reaching roughly $280,000–$290,000 and quote a shelter official. Mint (India) adds that the funds are used to support purchasing body cameras for animal-protection officers, helping investigations and documentation.