Candy Crush Saga is marking Xbox’s 25th anniversary with a four-week “Game On” season that runs from now through December 6. The event adds crossover content and collectible pins themed around several Xbox franchises, which players earn by progressing through levels during the promotion. Outlets describe the campaign as combining familiar game elements with Candy Crush’s format and style.
The updates extend beyond the pins, with outlets saying music from multiple franchises is being remixed into “Candyfied” versions for the mobile game. Coverage also notes that some themed pins will be released physically, and that a contest is available via the Candy Crush website. GameSpot further adds detail that the season includes “virtual pin-collection” and that the remixed music is recorded by an orchestra and choir.
While most sources focus on the crossover content, their emphasis differs: Xbox’s own channel highlights the “sweet makeover” framing and lists franchises, PR Newswire leads with the anniversary context and celebration branding, and GameSpot connects the announcement to broader Xbox anniversary activities. Across all sources, the core elements—Halo, Fallout, and other franchise theming, the collectible pins, and the season’s end date—are consistent.
