Meta is expanding its AI assistant Muse so it can make outbound phone calls on behalf of users who pay for a subscription. Multiple outlets report the update enables Muse to handle routine calling tasks, such as contacting businesses and managing parts of the process that users often find time-consuming.
According to coverage, the feature is positioned as a time-saver for common phone-based interactions. NDTV says calls go to businesses in the US, with examples including restaurants and insurance providers, and that the option had previously been tested with a limited group. Engadget adds that the agent can also handle appointment scheduling and reservations and can remain on hold. Digital Trends frames the update as an extension of Muse’s broader assistant capabilities introduced earlier, while also noting prior differences in how ecommerce platforms respond to Muse actions.
Across reports, the main points of agreement are that Muse can place calls, the functionality is tied to paid subscribers, and it targets practical tasks rather than general calling for any purpose. The outlets differ mainly in which call scenarios and supporting details they choose to foreground.
