Amazon is planning to build a large database of product information covering items sold across the internet, including products it does not stock, and then make that data available through its own site. Reports say the initiative is called the “World Product Graph” and is described as a way to reduce the likelihood that shoppers leave Amazon.

Context across outlets is that Amazon is positioning the project in response to “AI shopping agents” that could help consumers find and compare products elsewhere. One outlet frames the effort as collecting data on virtually every item for sale worldwide, based on an internal document reviewed by Reuters, while another emphasizes the creation of a dedicated “vault” of online shopping data that extends beyond Amazon’s own catalog.

Overall, the coverage aligns on the core idea: Amazon wants to amass broad, global product data and use it to remain competitive as automated, AI-driven shopping tools increase.