Pamela Anderson and her son, Dylan Jagger Lee, team up for Sonsie’s whimsical holiday campaign, which features a stop-motion animated short film. The campaign highlights Anderson’s role in the brand’s creative presentation of the holiday season, while placing Dylan Jagger Lee in a leadership position around the project.
According to outlets covering the launch, Sonsie’s first holiday ad is described as garden-inspired and was developed over about eight months. One report emphasizes the animated, stop-motion style and frames it around the campaign’s playful tone. Another focuses more on the behind-the-scenes process, citing the involvement of dozens of creators and pairing Anderson’s comments with discussion led by Dylan Jagger Lee and the brand’s chief brand officer. Together, the coverage presents both the creative form of the ad and the production effort behind it, without introducing competing claims about the campaign’s content.
