Air purifier sales in India rise sharply as air quality deteriorates around Delhi-NCR, with retailers and brands reporting strong growth during the current period. Multiple outlets say the surge is driven by worsening Air Quality Index (AQI) conditions and that demand is no longer confined to a few large metropolitan markets.
Context varies by outlet. The Hindu and Business Line focus on how the market expands beyond traditional metro cities, citing interest from states including Maharashtra, Karnataka, Tamil Nadu and Telangana. Business Line adds specific AQI detail, stating Delhi’s 24-hour average AQI is 367 on Saturday (“very poor”) and that, among 59 reporting stations, 17 record “severe” air quality. Times of India emphasizes the timing around Diwali and notes sales boosts and a shift toward online shopping.
Other coverage highlights retailer and brand performance. NDTV reports volume growth at firms such as Croma and Xiaomi and notes Amazon sales doubling within a week, alongside commentary that consumers are buying earlier rather than waiting for smog to arrive. Across sources, the overall picture is consistent: worsening pollution in Delhi-NCR coincides with rapid sales increases and broader geographic demand.
