US hotel reservations tied to the FIFA World Cup are coming in below industry expectations, according to a business group cited by multiple outlets. With just over a month remaining before the tournament begins, the reported volume of bookings is described as “far” from what the sector expected. One report notes that a survey of respondents conducted by the American Hotel and Lodging Association suggests the World Cup is not driving demand as strongly as anticipated, with many participants characterizing the event as a “non-event.” Another outlet similarly frames the situation as underwhelming, reiterating that reservations connected to the tournament are lagging behind projections. Together, the coverage indicates that industry stakeholders are seeing weaker-than-expected booking performance for hotels associated with World Cup travel, based on both the business group’s assessment and survey feedback from lodging industry respondents. The articles do not provide specific booking totals or alternative explanations, but they agree on the overall direction of the results: demand is weaker than expected in the run-up to the tournament.