London Mayor Sadiq Khan says a recent wave of social media posts is “talking down” the UK capital, and he attributes the campaign to both U.S. President Donald Trump supporters and Russia. Khan’s comments, made as part of Bloomberg’s coverage around the SXSW London event in Shoreditch, focus on the political and information environment surrounding the posts and how they may affect perceptions of the city. He argues that elements linked to MAGA-aligned groups contribute to the negative messaging, while he also points to Russian state influence as part of the broader driver behind the attacks. The mayor’s remarks are presented in the context of London’s standing with foreign investors and the city’s continued attractiveness, highlighting that the negative posts are being circulated despite that backdrop. Overall, Bloomberg reports Khan’s attribution rather than detailing specific accounts, timing, or evidence, emphasizing his view of who is behind the campaign and the impact such messaging can have on public perception of London.