SXSW London launches its film strand with the world premiere of “Virginia Woolf’s Night and Day,” directed and presented as part of the event’s lineup. Coverage from both outlets describes the premiere as the opening event for the Austin-based festival’s London edition, which is in its second year. The Hollywood Reporter notes that cast members including Haley Bennett, Jack Whitehall, and Sally Phillips attend the premiere on the pink carpet, while Jennifer Saunders and Lily Allen are not present during the reported interviews. Variety similarly frames the premiere as the opening night selection for SXSW London’s film section, contrasting the festival’s broader emphasis on technology and culture with the inclusion of a period romantic comedy. Together, the reports indicate that the film is highlighted as an early featured title in the festival schedule and that key cast members participate in the premiere event in London.