FIFA President Gianni Infantino defends the cost of World Cup tickets as criticism grows over prices for the tournament beginning June 11 in the United States, Mexico and Canada. Multiple outlets report that fans and commentators question whether ticketing levels are affordable, pointing to very high figures for high-demand matches, including resale listings tied to the July 19 final in New York that have reportedly been advertised at more than $2 million per ticket.
Infantino argues that the prices reflect demand in the US market and that FIFA applies “market rates” rather than setting tickets in a way that is detached from broader American sporting pricing. Some coverage also highlights Infantino’s comments suggesting that the US resale market influences what tickets cost, while others note that FIFA has faced calls to address the impact of dynamic pricing.
Infantino also makes light remarks in response to the backlash, with CBS reporting a joke that he would offer a hot dog and a Coke to someone who pays a reported $2 million for a final ticket. Overall, the dispute centers on how FIFA sets or responds to ticket pricing and resale markups, with fans pushing back against what they describe as sticker shock.
