Amazon-owned Ring is facing a class-action lawsuit filed by Virginia resident Charles Sigwalt alleging privacy violations tied to the company’s “Familiar Faces” feature. The lawsuit was filed in U.S. District Court for the Western District of Washington in Seattle and argues that the system uses facial recognition to scan and identify people who appear on Ring doorbell cameras, including passersby and guests, without their consent. Sigwalt alleges the feature retains facial data by storing “face prints” that translate faces into identifying numeric patterns so the system can re-identify individuals each time it performs facial recognition.
The complaint says the feature, introduced in December, is designed to recognize faces regularly seen by a device owner and provide personalized alerts when familiar people arrive. According to sources, the feature can store up to 50 faces and learns over time. The suit seeks more than $5 million in damages and includes requests for class-action treatment, with claims that consumers and non-consenting individuals cannot realistically avoid the collection.
Amazon has been described as not rolling out “Familiar Faces” in certain jurisdictions with stronger limits on facial recognition, such as Illinois and Portland, Oregon. The case also references concerns from policy guidance, including the FTC’s stance on biometric surveillance risks.