Two outlets describe how Iran uses large-scale billboards in prominent areas of Tehran as part of a broader wartime visual communication strategy. The Conversation reports that the images are placed where they are highly visible and are designed to be photographed, posted, and widely shared online. NDTV similarly frames the billboards as wartime propaganda, citing researchers who argue the displays are intended to project state messaging to local and international audiences.
Both accounts emphasize the role of social media in extending the billboards’ impact. The placement and provocative imagery are presented as elements that encourage users to capture the content and circulate it beyond Tehran, potentially reinforcing perceptions of power and resistance. While the specific messages on individual billboards are not detailed in the provided excerpts, the sources align on the intent and mechanism: the state’s messaging is engineered for visibility in the physical city and amplification through online sharing. Overall, the reports characterize the billboards as a coordinated communications tactic rather than standalone advertisements.
