easyJet is preparing to launch a loyalty scheme, marking a shift as loyalty programmes have typically been offered by full-service carriers. Multiple outlets report that the budget airline is set to be the first in its category to introduce such a programme. The reporting also states that, unlike premium airline rewards tiers that often include additional perks such as lounge access, easyJet’s loyalty offering will not provide lounge access. The programme is described as an expansion of easyJet’s customer rewards approach, but specific details beyond the absence of lounge benefits are not provided in the material supplied. The announcement is positioned as an indication that budget airlines are increasingly adopting loyalty initiatives that may help them retain customers and encourage repeat travel. Overall, the coverage aligns on the core points: easyJet is launching a loyalty scheme and it will not include lounge access, differentiating it from the types of benefits commonly associated with traditional premium airline loyalty programmes.