Macy’s reports a fourth consecutive quarter of improving comparable sales and raises its annual outlook, according to coverage from ABC News and The Independent. Both accounts attribute the improvement to changes Macy’s is making to its merchandise and to efforts to enhance the customer experience. Macy’s says an overhaul of its product mix and improved customer service contribute to higher customer spending. The outlets also frame the results as a turnaround signal after a longer period when Macy’s sales had been declining. The Independent notes that the latest quarter’s performance follows that extended stretch of weakness, while ABC News emphasizes that the quarter marks continuing momentum with another quarter of comparable sales gains. Together, the reporting indicates Macy’s is seeing enough progress in sales to adjust its forecast upward for the year, reflecting improved demand and store performance. The companies’ specific forecast figures are not included in the provided summaries, but the central points—four straight quarters of comparable sales growth and an increased annual outlook—are consistent across both sources.